franchise strategy

Язык: ru

📖 Определения

Стратегия франчайзинга; Стратегия франшизы

EN: A business plan or approach used by a company to expand its brand and operations by granting rights to third parties to use its business model and brand.; A strategic plan for managing and growing a series of related media properties, such as films, games, or books, to maximize brand value.

💬 Примеры

The company's new franchise strategy focuses on rapid international expansion.

Новая стратегия франчайзинга компании направлена на быструю международную экспансию.
The studio's franchise strategy involves releasing a new movie every two years.

Стратегия франшизы студии предполагает выпуск нового фильма каждые два года.