franchise strategy

Idioma: pt

📖 Definições

Estratégia de franquia; Estratégia de franquia

EN: A business plan or approach used by a company to expand its brand and operations by granting rights to third parties to use its business model and brand.; A strategic plan for managing and growing a series of related media properties, such as films, games, or books, to maximize brand value.

💬 Exemplos

The company's new franchise strategy focuses on rapid international expansion.

A nova estratégia de franquia da empresa foca na rápida expansão internacional.
The studio's franchise strategy involves releasing a new movie every two years.

A estratégia de franquia do estúdio envolve o lançamento de um novo filme a cada dois anos.