faded billboard
definitions
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A large outdoor advertising sign that has lost its color, brightness, or clarity due to prolonged exposure to sunlight, wind, or rain.fr: Panneau publicitaire délavé
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A metaphor for a person, object, or concept that was once prominent, influential, or highly visible but has now become obsolete, neglected, or lost its impact.fr: Quelque chose de démodé
examples
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The old highway was lined with faded billboards from a bygone era.
L'ancienne autoroute était bordée de panneaux publicitaires délavés d'une époque révolue.
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His career felt like a faded billboard, once bright and attention-grabbing, but now ignored by the public.
Sa carrière ressemblait à un panneau publicitaire délavé, autrefois éclatant, mais désormais ignoré du public.