direct response

Langue: fr

📖 Définitions

réponse directe; réponse directe

EN: An immediate and specific action or reaction taken as a direct consequence of a particular event, stimulus, or provocation.; A marketing or advertising strategy designed to elicit an immediate, measurable action from a consumer, such as a purchase, a click, or a sign-up.

💬 Exemples

The military action was a direct response to the recent attacks on commercial vessels.

L'action militaire était une réponse directe aux récentes attaques contre les navires commerciaux.
The company invested heavily in direct response advertising to increase their website traffic immediately.

L'entreprise a massivement investi dans la publicité à réponse directe pour augmenter immédiatement le trafic de son site web.