storytelling
🇺🇸 /ˈstɔriːˌtɛlɪŋ/
📖 Definitions
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noun
The art or act of telling stories, either orally or in written form, as a means of entertainment, education, or cultural preservation.; The technique or craft of constructing and presenting a narrative in a compelling way, used in literature, film, marketing, and other media.
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adjective
Relating to or used for the purpose of telling stories.
🔗 Details
Word forms
uncountable
Collocations
digital storytellingoral storytellingvisual storytellingstorytelling skillsthe art of storytellingstorytelling traditionstorytelling ability
Derivatives
storytellerstorytell
Synonyms
narrationnarrativetale-tellingstory-making
Commonly confused
narrative
EN: 'Narrative' refers to a specific story or account, while 'storytelling' refers to the art or act of telling stories.
story
EN: 'Story' is a countable noun referring to a single tale; 'storytelling' is the uncountable activity or skill of telling stories.
Spelling tips
EN: Write as one word ('storytelling'), not two ('story telling') or hyphenated ('story-telling'), when used as a noun or adjective.
💬 Examples
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The festival celebrated the ancient tradition of oral storytelling with performers from around the world.
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Effective storytelling is essential for brands that want to connect emotionally with their audience.
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The documentary used a storytelling approach that made complex scientific concepts accessible to general audiences.