reposition

Language: en

🇺🇸 /ˌriːpəˈzɪʃən/

📖 Definitions

  1. verb
    To move something or someone to a different position or place; to change the position of.; To change the strategic positioning or market perception of a product, brand, or company in order to appeal to a different audience or market segment.; To move troops, equipment, or resources to a new strategic location, especially in a military context.; To adjust or rearrange the placement of objects, furniture, or elements within a space.; In medicine, to restore a displaced body part (such as a joint or bone) to its normal anatomical position; to reduce a dislocation or fracture.
  2. noun
    The act or process of moving something to a new position; a change in position or placement.; A strategic change in the market positioning of a product or brand.

🔗 Details

Word forms

3rd sing.: repositions Past: repositioned Past part.: repositioned Pres part.: repositioning

Collocations

reposition the brandreposition oneselfreposition in the marketreposition the productstrategically reposition

Derivatives

repositioningrepositionable

Synonyms

relocatemoveshiftrearrangeredeployrealign

Antonyms

fixanchor

Commonly confused

position
EN: 'position' means to place something initially; 'reposition' implies moving something from an existing position to a new one.
repositioning
EN: 'repositioning' is the noun/gerund form referring to the act or strategy; 'reposition' is the verb.

Spelling tips

EN: Remember it is 'reposition' (re- + position), not 'repossession' which is an entirely different word related to taking back property.

💬 Examples

  1. The surgeon had to reposition the bone fragments before applying the cast.

  2. The company decided to reposition its luxury brand to attract younger consumers.

  3. The general ordered the army to reposition along the eastern front.

  4. She repositioned the sofa to face the window for better natural light.

  5. The doctor repositioned the dislocated shoulder under local anesthesia.

  6. The reposition of the satellite took several hours to complete.

  7. The reposition of the brand as an eco-friendly option boosted sales significantly.