programmatic

Language: en

🇺🇸 /ˌprɑgrəˈmætɪk/

📖 Definitions

  1. adjective
    Relating to or characteristic of a program, especially a computer program; involving or achieved through automated or systematic procedures.; Relating to or of the nature of a program, especially a political or ideological program; advocating a specific set of principles or policies.; In music, relating to program music; descriptive or narrative in intent, as opposed to absolute music.; Proceeding according to a predetermined plan or sequence; systematic and methodical in execution.; In advertising and marketing, referring to the automated buying and selling of ad inventory through software and algorithms rather than manual negotiation.

🔗 Details

Word forms

Comparative: more programmatic Superlative: most programmatic

Collocations

programmatic approachprogrammatic advertisingprogrammatic accessprogrammatic wayprogrammatic control

Derivatives

programmaticallyprogramprogrammeprogrammingprogrammer

Synonyms

systematicmethodicalautomatedproceduralmechanical

Antonyms

ad hocmanualspontaneous

Commonly confused

pragmatic
EN: 'Pragmatic' means practical and realistic; 'programmatic' means relating to a program or done in a systematic, automated way.
programmable
EN: 'Programmable' means capable of being programmed (a device); 'programmatic' describes the manner or nature of something done according to a program or system.

Spelling tips

EN: Remember 'programmatic' has double 'm' (program + matic), similar to 'grammatical' from 'grammar'.

💬 Examples

  1. The company adopted a programmatic approach to buying digital advertising space.

  2. The party's programmatic statements outlined its commitment to social reform.

  3. Berlioz's Symphonie fantastique is a famous example of programmatic composition.

  4. The government's programmatic efforts to reduce poverty showed measurable results over five years.

  5. Programmatic advertising now accounts for the majority of digital display ad spending.