keywords
🇬🇧 /ˈkiˌːwɜːdz/
🇺🇸 /ˈkiːˌwɜrdz/
📖 Definitions
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noun
Words or phrases that capture the essential content or main topics of a text, document, or subject, often used for indexing, searching, or categorization purposes.; In information retrieval and search engine optimization, terms or phrases entered by users into a search engine to find relevant content.; In programming, reserved words that have special syntactic meaning and cannot be used as identifiers for variables, functions, or other user-defined elements.; In library science and database management, controlled vocabulary terms assigned to a record to describe its subject matter and facilitate retrieval.; In cryptography and security, secret words or codes used for authentication or access control.; In advertising and media, terms that trigger specific responses or are associated with particular brands, campaigns, or target audiences.
🔗 Details
Word forms
countable
Plural: keywords
3rd sing.: keywords
Past: keyworded
Past part.: keyworded
Pres part.: keywording
Collocations
keyword searchkeyword researchkeyword densitykeyword optimizationkeyword stuffingkeyword analysis
Derivatives
keywordedkeywording
Synonyms
search termtagdescriptorindex termkey term
Commonly confused
key word
EN: 'keyword' is written as one word in modern usage; 'key word' (two words) is an older or informal variant that is now generally considered nonstandard.
Spelling tips
EN: Write 'keyword' as one word, not two ('key word'). The compound has been fully lexicalized in modern English.
💬 Examples
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The researcher added five keywords to the abstract of her academic paper to improve discoverability.
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The marketing team conducted keyword research to determine which terms potential customers were using to find similar products online.
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In Python, 'if', 'else', 'for', and 'while' are keywords that cannot be used as variable names.
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The librarian assigned standardized keywords from the thesaurus to each new catalog entry.
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The spy was instructed to use the keyword 'nightingale' to identify friendly agents at the rendezvous point.
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The ad campaign was designed around keywords that resonated with environmentally conscious consumers.