franchise strategy

Language: en

📖 Definitions

  1. A business plan or approach used by a company to expand its brand and operations by granting rights to third parties to use its business model and brand.; A strategic plan for managing and growing a series of related media properties, such as films, games, or books, to maximize brand value.

💬 Examples

  1. The company's new franchise strategy focuses on rapid international expansion.

  2. The studio's franchise strategy involves releasing a new movie every two years.