direct response

Language: en

📖 Definitions

  1. An immediate and specific action or reaction taken as a direct consequence of a particular event, stimulus, or provocation.; A marketing or advertising strategy designed to elicit an immediate, measurable action from a consumer, such as a purchase, a click, or a sign-up.

💬 Examples

  1. The military action was a direct response to the recent attacks on commercial vessels.

  2. The company invested heavily in direct response advertising to increase their website traffic immediately.