demographics

Language: en

🇺🇸 /ˌdɛməˈgræfɪks/

📖 Definitions

  1. noun
    Statistical data relating to the population and particular groups within it, such as age, race, sex, income, and education level.; A particular segment of the population characterized by specific attributes such as age, gender, or socioeconomic status.; The study of the structure and changes in human populations, including birth rates, death rates, and migration patterns.; The demographic characteristics of a specific area, audience, or group, often used in media, advertising, and market research.

🔗 Details

Word forms

countable Plural: demographics

Collocations

target demographickey demographicdemographic datademographic shiftdemographic trendsdemographic profiledemographic change

Derivatives

demographydemographerdemographically

Synonyms

population segmentpopulation groupcohortconstituency

Commonly confused

demography
EN: 'Demography' is the scientific study of populations; 'demographic(s)' refers to the statistical data or population segments themselves.
demagogue
EN: 'Demagogue' is a political leader who exploits popular prejudices; it shares the Greek root 'demos' (people) but has a completely different meaning.

Spelling tips

EN: Remember the 'ph' in 'demographic' (from Greek 'graphikos'). Do not write 'demografic'. Also note the stress falls on the third syllable: dem-o-GRAPH-ic.

💬 Examples

  1. The company analyzed the demographics of its customer base to tailor its marketing strategy.

  2. The new product is designed to appeal to the 18–25 demographic.

  3. Demographics show that the country's population is aging rapidly.

  4. The television network's demographics skew heavily toward younger viewers.