franchise strategy

Sprache: de

📖 Definitionen

Franchise-Strategie; Franchise-Plan

EN: A business plan or approach used by a company to expand its brand and operations by granting rights to third parties to use its business model and brand.; A strategic plan for managing and growing a series of related media properties, such as films, games, or books, to maximize brand value.

💬 Beispiele

The company's new franchise strategy focuses on rapid international expansion.

Die neue Franchise-Strategie des Unternehmens konzentriert sich auf eine schnelle internationale Expansion.
The studio's franchise strategy involves releasing a new movie every two years.

Die Franchise-Strategie des Studios sieht vor, alle zwei Jahre einen neuen Film zu veröffentlichen.